Pushing the Democratic Party

The Washing Machine created a campaign for the Democratic Party in the European elections, imagining that the power of every single person’s vote makes the Party even stronger, therefore making it easier to solve the country’s problems. People are seen pushing away words related to Italy’s main problems such as unemployment, pollution and poverty. The claim “The stronger we are, the stronger you are,” explains the importance of a vote for the Democratic Party: only if the progressives join forces can we overcome the problems of the country. The campaign was planned for billboards, print, radio, social media and web. The message generator created by The Washing Machine - with which users could insert words of their choice in the message - processed over 700 thousand messages reaching a record virality for political campaigns.